Why a beta
We think there's a much simpler way to buy customer context than the classic configure-everything-up-front approach. Magenta is the experiment.
Who it's for
Marketers, product teams, and AI agent builders who already have customers (or leads) and want to learn more about them: how much they make, where they live, whether they own their home, what life stage they're in. Anyone who'd rather pick attributes and hit an API than sit through a sales pitch.
Pricing
$0.05 per matched attribute on the Lookup API. CSV file enrichment is the same — only matched rows are billed. You see the count and the total before you click Download.
What you get
Two ways to consume context: (1) real-time lookupvia API and MCP that returns your project's attribute set for a single person and (2) file enrichment that takes a CSV in and gives you a CSV back with the same attributes appended. Same pricing, same data, same project payload.
What we don't do
We don't build audiences from scratch — if you need mailing lists for people you don't know yet, that's row.pro. We don't bundle pricing into contracts you have to negotiate. We don't enable credit or lending decisions. The full acceptable-use policy is in the terms.
Who's behind this
Faraday Inc., a Delaware corporation in business since 2012. Magenta is built on the same platform that serves our enterprise customers. Questions or feedback go to buy@faraday.ai.